Strategic Growth Consulting

Marketing & Sales Strategy for Small Businesses, Founders & Creators

Stop guessing what your business needs to grow.

You know how to run your business. You shouldn't have to become a marketing expert to grow it.

Good marketing starts with knowing what’s working, what isn’t, and where the biggest opportunities are. From there, I build a clear marketing and sales strategy focused on sustainable growth.

Let's Talk About Your Business

Most small business owners don’t have an expertise problem.

They’re damn good at what they do. The problem is figuring out how to consistently get more people to buy it.

Should you focus on social media?

Grow your email list?

Fix your website?

Run ads?

Create a new offer?

Improve customer retention?

Hire someone?

Or is the real problem somewhere else entirely?

Most people end up trying to do all of it at once, which usually leads to overwhelm, burnout, and a lot of unfinished projects.

That’s where I come in.

I’ve spent more than 14 years helping businesses grow through marketing and sales. Together, we’ll figure out what’s actually happening, identify the biggest opportunities in front of you, and build a focused strategy around the things most likely to create growth.

After working with clients for more than a decade, I've noticed the same pattern over and over again.

The people who make progress don’t try to build everything at once. They focus on the next right step.

The SCC Method:

Visibility: Are enough of the right people finding your business?
Connection: Do they understand why they should choose you, and are you giving them a reason to stay connected?
Conversion: Are your marketing, offers and customer journey actually turning attention into revenue?

A few things I’ve built using this approach:

225k+ followers on YouTube and social media
35k+ email subscribers
Recurring membership community
Multiple courses and workshops
Traditional publishing deal
More than a decade working directly with clients

WHAT CLIENTS ARE SAYING

Before working with Lacey, I honestly thought social media success was mostly luck. I had no real strategy, posted inconsistently, and never knew what was going to work. After working with her, my following grew, engagement became much more consistent, and I could actually predict which posts would perform well. The biggest shift was learning to stop assuming I knew what my audience wanted and start paying attention to what they were actually responding to. Lacey's attention to detail and strategic approach helped me refine my content over and over until we identified the topics that truly resonated. Instead of feeling like success was random, I had a process I could trust, and that gave me so much more confidence in what I was capable of accomplishing.

- Michaela

Fitness Trainer & Nutritionist

Before working with Lacey, I was ready to give up on social media. I felt like nothing was working, and all the time and energy I was putting into my content just wasn't worth the stress. She gave me a clear, actionable plan that finally made everything feel doable. I have so much more confidence now because I understand what to post, how to edit efficiently, and how to create content without feeling overwhelmed. I've invested in other programs that told me to post multiple times a day on every platform, and it only made me feel more overwhelmed. Lacey helped me simplify everything. She taught me to focus on a clear message, speak directly to my ideal client, and create a realistic content plan that I can actually stick with. My views and engagement have already improved, but the biggest transformation has been having a plan I actually feel confident following.

- Nicole

Vegas Yoga Parties

Lacey's feedback helped me see the strategy behind what I was doing and gave me a clear direction to follow. Understanding the process and having support along the way made it much easier to move forward with confidence.

- Sandy

Health Coach & Small Business Owner

The audit gave me practical ideas I could immediately apply to my business, but the biggest shift was getting my creative spark back. I finally broke through a posting block that had been holding me back for weeks and left feeling excited about creating again.

- Elizabeth

Midwife & Small Business Owner

Working with Lacey gave me clarity, simplification, confidence, and clear next steps. Instead of feeling overwhelmed by all the possibilities, I knew exactly what to focus on and how to move forward.

- Dr. Kat Kadin

Pediatric & Prenatal Chirorpactor & Entrepreneur

Lacey's support has been invaluable. Having someone to help me think through ideas, make decisions, and stay focused has made a huge difference in my business. I honestly can't imagine doing this without her guidance.

- Brittany

Creator Building an Online Brand

WAYS TO WORK TOGETHER

Strategy Session

One focused hour to identify your biggest opportunity and next steps.

6-Week Sales & Marketing Mentorship

1:1 strategy, accountability, and support to build momentum and a 90-day growth plan.

Strategic Growth Consulting

Ongoing marketing and sales strategy to identify opportunities and drive growth.

ABOUT ME

Things I've grown with this method

225k+ followers on YouTube and social media
35k+ email subscribers
Recurring membership community
Multiple courses and workshops
Traditional publishing deal
More than a decade working directly with clients

Lacey Burbage is a marketing and sales strategist, entrepreneur, and traditionally published author with more than 14 years of experience building brands, growing audiences, and helping businesses turn good ideas into sustainable growth.

She is the founder of Naturally Modern Witch, a lifestyle brand she built from the ground up into a thriving online community reaching hundreds of thousands across social media, YouTube, and email.

Through Strategic Growth Consulting, Lacey works with small business owners, founders, and creators to identify what’s working, uncover opportunities, and build clear marketing and sales strategies that turn visibility into growth. Her SCC Method focuses on three things every business needs to grow: visibility, connection, and conversion.

Everyday Witchcraft