Social Media Mentorship

1:1 Social Media Mentorship for Small Business Owners & Creators

Stop guessing what to post and start building an audience that can actually grow your business.

Social media gets a whole lot easier when you understand who you’re trying to reach, what they actually want from you, and what makes them stop scrolling. Over six weeks, we’ll build a social media strategy around your audience, your goals, and what the data is actually telling us.

SEE THE 1:1 SOCIAL MEDIA MENTORSHIP

Most people don’t have a content problem.

They have a strategy problem.

What should you post?

Which platform should you focus on?

How often should you post?

Why did one post take off while another completely flopped?

How do you turn views into followers?

And are any of those followers actually the people you want to reach?

Without a strategy, it’s easy to spend hours creating content, throw it online, and hope something works.

That’s where I come in.

I’ve spent more than 14 years in marketing and sales and built my own online audience to more than 225,000 followers across social media and YouTube. During this mentorship, we’ll use your actual content, analytics, audience and goals to figure out what’s working, what isn’t, and what you should focus on next.

After working with clients for more than a decade, I've noticed the same pattern over and over again.

Social media is the first step in my SCC Method.

Before you can connect with your audience or convert them into customers, you need the right people finding you in the first place.

Building an audience also gives you something incredibly valuable: data.

You start learning what your audience cares about, what problems they need solved, what language resonates with them, and what makes them take action.

That information can help you build your first offer or make an existing offer easier to sell.

The SCC Method:

Visibility: Get the right people to find you.
Connection: Learn what they respond to and give them a reason to stick around.
Conversion: Use what you learn to create stronger offers and messaging that sell.

I don’t just teach social media. I’ve used it to build my own business.

225k+ followers across social media and YouTube
35k+ email subscribers
Millions of organic content views
A recurring membership community
Multiple successful courses, workshops and digital offers
A traditionally published book

WHAT CLIENTS ARE SAYING

“My Instagram grew by 200, TikTok grew by 100, and I booked my first paying client directly from my first post. Then I booked five people in one day, started getting consultations from my Reels, and literally filled a room from my following. I’ve had to get a scheduling app just to keep everything straight because it’s getting so big. Lacey’s strategy WORKS. I feel more confident than ever, and I’m so excited about where this is going.”

- Samantha

Fitness Trainer

Before working with Lacey, I honestly thought social media success was mostly luck. I had no real strategy, posted inconsistently, and never knew what was going to work. After working with her, my following grew, engagement became much more consistent, and I could actually predict which posts would perform well. The biggest shift was learning to stop assuming I knew what my audience wanted and start paying attention to what they were actually responding to. Lacey's attention to detail and strategic approach helped me refine my content over and over until we identified the topics that truly resonated. Instead of feeling like success was random, I had a process I could trust, and that gave me so much more confidence in what I was capable of accomplishing.

- Michaela

Fitness Trainer & Nutritionist

Before working with Lacey, I was ready to give up on social media. I felt like nothing was working, and all the time and energy I was putting into my content just wasn't worth the stress. She gave me a clear, actionable plan that finally made everything feel doable. I have so much more confidence now because I understand what to post, how to edit efficiently, and how to create content without feeling overwhelmed. I've invested in other programs that told me to post multiple times a day on every platform, and it only made me feel more overwhelmed. Lacey helped me simplify everything. She taught me to focus on a clear message, speak directly to my ideal client, and create a realistic content plan that I can actually stick with. My views and engagement have already improved, but the biggest transformation has been having a plan I actually feel confident following.

- Nicole

Vegas Yoga Parties

Lacey's feedback helped me see the strategy behind what I was doing and gave me a clear direction to follow. Understanding the process and having support along the way made it much easier to move forward with confidence.

- Sandy

Health Coach & Small Business Owner

The audit gave me practical ideas I could immediately apply to my business, but the biggest shift was getting my creative spark back. I finally broke through a posting block that had been holding me back for weeks and left feeling excited about creating again.

- Elizabeth

Midwife & Small Business Owner

“I’ve worked with Lacey for over 10 years for marketing, social media, and content creation, and I’ve seen her strategy actually work. She’s helped me go from relying on her to create and manage my content to confidently doing more of it myself, allowing us to focus on sales, strategy, and developing new offers. What I love about her approach is that everything connects. We use real data to build content, funnels, and offers that genuinely help the people I serve.”

- Dr. Kat Kadin

Pediatric & Prenatal Chirorpactor & Entrepreneur

Lacey's support has been invaluable. Having someone to help me think through ideas, make decisions, and stay focused has made a huge difference in my business. I honestly can't imagine doing this without her guidance.

- Brittany

Creator Building an Online Brand

6 Weeks

Your Social Media Strategy Built Together

This is 1:1 mentorship, so we’re not following a generic social media formula. We’ll work with your business or brand, your audience, your content and your actual analytics.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Over six weeks, we'll work on:

Your audience and positioning
Your core message and content topics
Hooks and content that gets attention
What’s working and what isn’t in your current content
Increasing reach and discoverability
Turning views into followers and followers into an audience
Using analytics to make better content decisions
Creating a realistic strategy you can actually maintain
How your social media supports what you ultimately want to sell

You'll receive:

3 private 1:1 mentorship calls over six weeks
Personalized review of your social media accounts
Content and analytics review
Clear action steps between sessions
Unlimited email support throughout the mentoship

This is for you if...

You’re building a business or personal brand and don’t know where to start on social media.
You’re already posting but your growth feels inconsistent or completely random.
You have a product or service but aren’t reaching enough of the right people.
You have ideas for a future business but want to build the audience before you create the offer.
You’re tired of trying every social media tip you see and want someone to look at your account and tell you what actually makes sense.

ABOUT ME

Things I've grown with this method

225k+ followers on YouTube and social media
35k+ email subscribers
Recurring membership community
Multiple courses and workshops
Traditional publishing deal
More than a decade working directly with clients

I’m Lacey Burbage, a marketing and sales strategist, entrepreneur, creator and traditionally published author with more than 14 years of experience in marketing and sales.

I built Naturally Modern Witch from the ground up into an online brand reaching hundreds of thousands of people across social media, YouTube and email.

And I’ve learned firsthand that social media growth isn’t about finding the magic posting schedule or blindly following whatever the algorithm supposedly wants this week. It’s about understanding your audience, paying attention to what they’re telling you through their behavior, and using that information to make smarter marketing decisions.

That’s the strategy I’ll help you build during our six weeks together.

Ready to stop guessing?

Let’s build a social media strategy based on your audience, your goals and what’s actually working.

6-Week 1:1 Social Media Mentorship

Everyday Witchcraft